SEO & PPC
Ensuring Your Website Is Found
There's a good chance that you have heard about SEO (Search Engine Optimisation)& PPC (Pay Per Click) and for good reason!
According to numerous studies, the top 3 listings receive over 50% of the total clicks. For this reason you should use SEO optimisation until you reach the top of the search listings and when done correctly it can be one of the most valuable marketing techniques to drive traffic and sales to your business.
Imagine searching for your services only to find that one of your competitors appear at the top of the page and your business cant be found anywhere, that's where Horizon Creative come in, with our bespoke SEO management we can make sure your business is seen by relevant traffic.
Search engines are designed to provide relevance to the user through a complicated algorithm so through optimising your website we aim to increase your website's organic rankings for a range of relevant keywords that will generate 'qualified' traffic to your website and most importantly enquiries.
Pay per click can also be a great strategy to reach your audience, by liaising with our team you can set a monthly budget and define a audience that compliments your current SEO strategy, reaching those keywords that you wouldnt include in your SEO strategy, making PPC the perfect addition to your existing strategy.
SEO has a list of different aspects that all work towards one goal - to optimise a webpage in a way that it conforms with the ranking requirements of search engines.The algorithm that search engines use take into account hundreds of different elements of a webpage and our search engine optimisation (SEO) services are designed to increase visibility within the organic search results to deliver targeted traffic to your website.
All our SEO work is through our expertise, there’s no wonder bots, and we complete our SEO based on our extensive research, our conversations and your industry.
There is predominately two types of Search Engine Optimisation that work hand in hand, these are:
The content on your website plays an huge part in your companies success in organic search. Through content development and optimisation, such as making sure there's is relevant keywords and your pages are laid out in a user friendly format we can ensure you get to the top of search engines.
Through planning we can make sure you rocket up the search results by strategic Off Page SEO and forming high quality backlinks, making sure that you appear locally or internationally as per your businesses target audience.
Specific targetting of your audience to promote your company, offers or alternatively to reach those unique search engine terms that you don't rank for.
By SEO Consultation & Auditing we can analyse each of your pages in detail and then outline areas that need to be optimised or improved to make sure you are ranking for several key search terms that are important to you and your business.
When constructing a SEO plan the most common ranking factors to include are backlinks, keywords, page speed and mobile friendliness. These pillars provide us with a tailored plan to make sure your SEO is as efficient as possible.
By ranking for several search terms properly, you can enjoy significant amounts of traffic viewing your website without having to spend a lot of money on Online Advertising, giving you the opportunity for more leads and in turn more sales!
Another advantage to improving your search visibility is boosting brand recognition. Businesses that are listed on top of the results pages tend to be trusted more by online consumers.